Forcast Launches in Zalora South-East Asia

Forcast is excited to be stocked on Zalora one of the largest online retailers in South East Asia, which dominates the online fashion and lifestyle market in Malaysia, Indonesia, Philippines, Brunei, Hong Kong, Taiwan, Macau and Singapore. Although Forcast offers international shipping from its Australian website, Zalora will offer unprecedented exposure to these regions, boasting over 90 million visitors in 2016.

“Forcast is continuing to develop its international presence”, says Managing Director Paul Chea, who is enthralled with the announcement. “Being stocked on Zalora South-East Asia is an exciting step towards our very exciting global expansion plan! We are looking forward to seeing our brand prosper in the market.” says Chea.

The arrival of Forcast to Zalora South-East Asia is a testament to its supreme quality garments that are designed to dress the modern woman, and appeal to consumers globally. Forcast also boasts a large offering beginning from size 4 – 16, which will appeal to a large demographic. There are currently almost 150 Forcast garments stocked on the site, with more than 100 new styles to be release every season. Fashion conscious women will have access to a large selection of Forcast favourites from dresses, pants, blouses and pencil skirts that can be easily incorporated into any wardrobe. To view the range, please visit https://www.zalora.sg/women/forcast/

Forcast releases new Back to Work collection: City Rules

Our City Rules collection has been designed for the strong and empowered women ready for her return to work for the new year. Vibrant red hues, tailored shirting, feminine florals, sophisticated detailing and checkered suiting form the backbone of the campaign.

Summer suiting has been reinvented in a sophisticated checkered print available a in form-fitting belted pencil skirt with our Alice Check Skirt and cape sleeve blazer with our Alice Open Sleeve Blazer. Muted blush tones are also a welcome hue to the suiting pieces with our Liliana Boyfriend Blazer and Buckle Waist Shorts designed in a soft, light-weight fabrication.

Subtle summer details have been incorporated throughout the collection with playful prints that are perfect for long days in the city. Embrace vintage floral print with the Edna Ruffle Dress translated for the modern woman with a high neckline and feminine ruffle detailing.

Experiment with bold colours and prints with the Vina Tie Waist Dress in a striking red pigment, or the Mandy Front Split Skirt; an elegant approach to leopard print that will turn heads when leaving the boardroom for the bar.

The collection will be hitting boutiques on the 9th of January, just in time to freshen up the wardrobe for the start of a new working year.

Forcast Lends Support to Australian Malaysian Singaporean Association

Forcast are thrilled to have the opportunity to support the Australian Malaysian Singaporean Association at their annual dinner on the 17th of November. AMSA is an autonomous community organisation which is non-profit, non-political and non-religious.

AMSA was originally established in 1970 to enable both Malaysian and Singaporean residents and their families in Sydney to meet socially and network with each other. The Association has since adapted to the changing social and community demands and has gradually evolved into a responsible multicultural organisation that has been officially recognised by multiple government bodies.

The AMSA dinner is an annual fundraising event held at Zilver Restaurant in Sydney and is aimed at providing a platform for Malaysian and Singaporeans to socialize and network with one another, as well as supporting social integration across cultural groups. Exclusive goodie bags will be provided to the guests of the night giving them the opportunity to purchase our latest collection at a special discount as well as $200 Forcast gift card for the evening raffle.

To find out more about the non-for-profit, visit their website:  http://amsa.com.au/about-us/our-history/

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L’ Escapade – Summer ’18 Collection

Our Summer ’18 Collection ‘L ‘Escapade’ will transport you to the cobblestone streets of a Greek Island village.  The colour palette on offer is complimentary of a summer escape; crisp whites, cool blues, bold purple hues and vibrant oranges play homage to sunsets reflecting off the ocean.

The L’ Escapade Collection brings to life a vibrant collection of dreamy dresses, romantic blouses, statement jumpsuits and tailored suiting, which will inject an element of effortless sophistication that is synonymous with summer style. Citrus fruit, straw hats, fresh flowers and basket bags punctuate a collection infused with captivating floral and striped prints.

Our key dress for the collection, the Faith Pleated Dress was born out of a love for feminine, floaty styles. The romantic ruffle sleeves, soft pleated detailing and bold purple hue will be a vibrant reminder of the summer season.

Suiting has also been reinvented for warmer weather with our Mai Suit Jacket, Mai Suit Pants, and Mai Suit Skirt using a combination of a soft grey shade and lightweight fabrication, that can be worn together or as separates.

A strong focus on collared detailing is evident throughout the collection to add an element of effortless sophistication to key garments. The Nola Button-Up Dress is a wardrobe must-have, featuring a soft ivory and black striped print, tie-waist detail and floaty style, it is the perfect dress for warm days and balmy nights.

The L’ Escapade collection will be available in-store and online from October 17.

New Store Launch – DFO Perth

Forcast is excited to announce it has opened a brand-new store at DFO Perth on the 3rd of October. The new DFO store will mark the third store opening in Western Australia for the brand and will bring the latest in women’s fashion to the local area.

Over the last two and a half decades, Forcast has established itself as household name for women’s fashion, providing timeless feminine style throughout stores across Australia. Consistently at the forefront of upcoming designs and trends, Forcast effortlessly captures the minds of fashion-conscious women who seek unique, well-tailored garments.

The DFO Perth centre had a record-breaking opening day, with over 20 thousand customers visiting to explore the stores on offer. The centre hosts an impressive 113 retailers, and the Forcast store is in good company with Kate Spade, Hugo Boss, Levis, Mimco and Lorna Jane contributing to the brands on offer.

Thrilled by the new store opening, Managing Director Paul Chea says ‘Each time we open a new store we are excited to offer the Forcast brand to fashion-conscious women in the local area. This new store in DFO Perth is located in the bustling area of Perth Airport, a popular thoroughfare which will offer convenience and centrality to customers and travellers alike’.

Visit us at DFO Perth, Dunreath Drive, Perth Airport, WA 6105.

 

 

 

A COUNTRY AFFAIR: THE SPRING 18 COLLECTION BY FORCAST

The Spring ’18 collection ‘A Country Affair’ by Forcast draws upon the events and ambiance that make Spring one of the dreamiest seasons; the Spring races, rooftop romances, stadium spectating and hotel rendezvous. ‘A Country Affair’ was chosen to aptly represent the love story that is the season of Spring.

This year’s Spring collection is abundant in trans-seasonal pieces that will allow an effortless ease from Winter through to Summer, whilst complimenting an existing wardrobe. The colour palette consists of warm orange shades, blush pink tones and hints of baby and navy blue, complimented by invigorating floral and striped designs. Underpinning the collection are a number of key prints and silhouettes – adding a touch of fresh femininity consistent with Spring dressing.

The Delaney print is a gorgeous baby blue vintage floral look with an ivory undertone that will compliment all complexions, available in an effortless ruffle dress or lightweight ruffle sleeve blouse. Key pieces seen throughout the collection are geometric prints, frilled sleeves and necklines, tapered trousers and tie-neck and waist detailing.

Cross-over detailing has been infused throughout the collection with a number of pieces, including the Romina Cross-Over Dress and Blouse that are brought to life in romantic blush tones and soft, silky fabrics.

The Spring ‘18 collection ‘A Country Affair’ will be launching in-store and online on August 15.

Après Ski: The Winter 18 Collection by Forcast

The Winter’ 18 Collection by Forcast will transport you to the warm interior of a luxe European ski lodge, complete with rustling fires, frosted windows and mulled wine. Après Ski is a French term that directly translates to ‘after ski’ and describes the social activities and festivities following a day spent on the slopes.

The collection boasts a muted athleisure theme punctuated with soft, warm elements that are inspired by the effortlessly chic way women dress for these events.The colour palette on offer is cool and tonal, key shades including: teal, navy, grey and charcoal dabbled with warm hues such as mustard, camel and brown. Core prints are reflective of the post-ski theme of Après Ski with checks, stripes, and graphic textural prints forming the backbone of the collection. A standout style this season takes form in a chic grey four-piece suit; Amali, with consciously thought-out neck detailing and feminine pleats elevating the back of the dress and skirt.

Fabrication of the Amali suit also takes a wintery approach, offering a thicker, softer and cosier fabric to get through the cooler months. Other must-haves include the Alexia Off Shoulder Dress which features a plush, soft fabric and effortlessly chic off-shoulder, slip-on style. The Hunter Pencil Skirt and Dress inject a structured, sophisticated silhouette to the collection whilst keeping the styles lighthearted and sporty with a quirky checkered print. The Sophia Double Breasted Coat offers a modern take on the traditional winter coat, which has been reinvented in a warm mustard hue to ensure an injection of colour in any winter wardrobe.

The Après Ski collection will be available in stores and online from the 26th of April.

SOJOURN: THE AUTUMN 18 COLLECTION BY FORCAST

Punctuated by warm tones, vintage floral prints, intricate lace detailing and form-fitting styles, the Autumn ‘18 Collection by Forcast is reminiscent of a decade in history known for its fashion revolution; the 1940s. During a time of war, uncertainty and angst, women were forced to enter the workforce, which meant clothes had to be simple and practical.

After the war ended, an increased sense of independence and aspiration amongst women meant there was a noticeable change in women’s fashion. Hemlines became shorter, waistlines were cinched in and colours and prints became more apparent.

The Sojourn Collection is an exploration of this transition from the utilitarian look of wartime clothes to more feminine and playful garments. Monochrome prints, structure suit sets and form-fitting pants are contrasted with feminine florals, romantic plum tones, playful polkadot prints and floaty fabrics to represent the shift in fashion during this era.

‘Sojourn’ (noun, a temporary stay) was chosen to aptly represent this fleeting moment in history, where a post-war social change was evidently reflected in the transition of women’s fashion, if only for a moment. The collection boasts a range of wardrobe essentials, including sophisticated suits, pencils skirts and structured blouses, punctuated by statement pieces including cocktail dresses, printed blouses and striking colours that effortlessly establish the perfect Autumn wardrobe.

The Autumn ‘18 collection Sojourn will be launching in-store and online on February 14.

ST TROPEZ: THE HIGH SUMMER 17/18 COLLECTION BY FORCAST

Warm days and balmy nights are the inspiration behind our High Summer 17/18 capsule collection St Tropez, designed with a fluid yet feminine feel.

St Tropez is a wildly beautiful coastal town and pretty fishing village on the French Riviera which has been luring artists with its pastel coloured buildings and mythical light for decades. Its tranquil charm and unaltered landscapes form the backbone for our High Summer collection.

The collection will be hitting boutiques in two separate drops, arriving throughout December and early January, just in time to freshen up the wardrobe for the start of a new working year.

St Tropez boasts a neutral colour palette and an introduction of ‘linen-blend’ pieces, accented by billowing styles with cinched waists. Vintage summer styles became the inspiration for the collection, translated for the modern woman with pretty floral prints and crochet lace detailing.

Our Back to Work edit has been designed for the strong and empowered women, with a decidedly romantic feel. Our classic suiting has been elevated to new heights in a stunning muted pink, forming the backbone of the collection.

Subtle summer details have been incorporated throughout the collection through relaxed prints including stripes, polka dots and florals that will ease the transition from the summer sun and back to the office seamlessly.

For more information on the above please contact: Stephanie Price: sprice@forcast.com.au

Forcast Launches its First International Website

Following the success of its introduction to the South-East Asian market through the e-retailer Zalora, well-known Australian retailer Forcast is excited to announce it has successfully launched its Singapore website; www.forcast.sg.

After setting sights on the global retail market, Forcast has wasted no time when it comes to cementing its international presence. The launch of Forcast on Zalora was an exciting time for the fashion-forward retailer, and undoubtedly unlocked a desire for access to more garments from the South-East Asian fashion community.

The arrival of Forcast.sg is a testament to its supreme quality garments that are designed to dress the modern woman, and appeal to consumers globally. Forcast also boasts a smaller size offering beginning from size 4 (-12) which appeals to petite Asian women. Forcast.sg will be stocking a larger range of Forcast favourites from dresses, pants, blouses and pencil skirts that can be easily incorporated into any wardrobe.

A logistics centre has been established in Singapore, making shipping to the local market much easier, fast and cheaper, ensuring customers won’t be waiting too long for their parcels. Forcast have also increased their marketing presence throughout the region. As the customer base grows within the local market, Forcast will set its sights on establishing a presence on the Zalora regional site.